In the context of marketing, what are Detractors commonly associated with?

Detractors are primarily associated with the Net Promoter Score (NPS) calculation. NPS is a metric used to gauge the loyalty of a company's customer relationships. Customers are categorized into three groups: Promoters, Passives, and Detractors. Detractors are those customers who rate their likelihood of recommending the company or its products/services as low, typically on a scale of 0 to 6. Their negative feelings can indicate potential issues with customer satisfaction and can negatively impact a brand’s reputation and growth.

By specifically focusing on Detractors within the NPS framework, organizations can gain insights into areas needing improvement and take actionable steps to convert these customers into Promoters. Understanding this relationship highlights the importance of customer feedback and engagement in improving overall brand loyalty and experience.